John O’Neill, Manager of Morecambe BID, commented: “We wanted a different campaign, one that would bring the essence of the businesses out without resorting to the ‘butcher with a plate of sausages’ shot.
"Johnny managed to capture the essence of the brief very well and there is a fun element involved, as well.
“Every shot features a gull, not as obvious in some as in others, and there’s a quirkiness about it.
"In ‘Gullfight on Victoria St.’, Gully, our webcam sensation, is seen packing a six-shooter whilst facing down Colin Brown who’s only armed with a blow dryer.
