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Last year Morecambe BID commissioned photographer Johnny Bean with a brief to “bring the essence of the business out” without resorting to ‘shoot and scoot’ photography. BID said the intention was to highlight the independence, quirkiness and individuality of Morecambe’s business offer whilst producing a fun and light-hearted campaign.

John O’Neill, Manager of Morecambe BID, commented: “We wanted a different campaign, one that would bring the essence of the businesses out without resorting to the ‘butcher with a plate of sausages’ shot. "Johnny managed to capture the essence of the brief very well and there is a fun element involved, as well. “Every shot features a gull, not as obvious in some as in others, and there’s a quirkiness about it. "In ‘Gullfight on Victoria St.’, Gully, our webcam sensation, is seen packing a six-shooter whilst facing down Colin Brown who’s only armed with a blow dryer.

Seaside memories were lovingly recreated in Morecambe as thousands visited the Vintage By The Sea Festival. Morecambe photographer Johnny Bean came across an old photograph of holidaymakers outside the Midland Hotel and decided to create the pose once again many years later.